Owlish Agency partnered with The Hospice of Baton Rouge to create the award-winning "It's OK Not to Be OK" video campaign, inspired by Nightbirde's internationally recognized America's Got Talent performance of her original song, "It's OK." Working alongside Nightbirde's estate and music industry representatives, Owlish secured licensing rights and led the project from concept to completion, including storyboarding, production, directing, editing, and post-production. The campaign transformed Nightbirde's message of hope and resilience into a powerful hospice awareness initiative, earning 10 International Telly Awards for directing, editing, and creative execution. Viewed hundreds of thousands of times, the commercial continues to inspire audiences while reinforcing The Hospice of Baton Rouge's mission of compassion, healing, and human connection.