New Era: 59FIFTY + Mardi Gras

Laissez Les Bons Temps Rouler! That's Cajun French for "let the good times roll!' Mardi Gras plays a massive roll in New Orleans and Louisiana culture. New Era and Sneaker Politics were launching a collab and needed some help with marketing efforts. The Agency created animations and videos that highlighted the energy, excitement, and collab between NBA Basketball player Elfrid Payton, NBA Basketball player, born and raised in New Orleans. Owlish Agency was brought in to produce the spots based on interviews with the NBA player and the release of the New Era hats. The Agency worked with musical artists and title animators who had previously worked on and with Jumanji, Deadpool, SpaceJam: A new legacy, and Bergdorf Goodman. Check out the Elfrid Payton x Sneaker Politics x New Era collaboration highlighting all that encompasses Mardi Gras. Visit the New Era and Politics brands to see the latest in street and lifestyle fashion.

SERVICES: Advertising, Graphic Design, Copywriting, Animation, Social Media Integration, and Video.

“Creating a hat with the team at New Era and Politics that represents the people, culture, and city of New Orleans was an inspiring experience.”

Elfrid Payton, NBA Player for the Phoenix Suns

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